Tribal
Together we thrive.
Brand Identity for Co-Living Hostel
Strategy, Branding
'Fun, free and feeling at home.
Tribal: Your life without limits.'
BACKGROUND
Tribal Bali stands as a pioneering concept in the realm of co-living and co-working spaces. Located in the up and coming area of Pererenan, Bali, Tribal offers a unique work–play–sleep package catering to the evolving needs of remote workers worldwide. Founded by Mark and Will, two seasoned travellers who have traversed Southeast Asia, their vision for Tribal is more than just a co-working or co-living space; it's an embodiment of their life-changing travel experiences, designed to be shared with a global community.
APPROACH
Tribal's challenge is to evolve from just a space into a nurturing home for remote workers and global travellers, fostering a sense of belonging and community. The brand seeks to redefine itself beyond conventional perceptions, emphasising its role as a dynamic community that encourages freedom, creativity, and empowerment. Tribal aims to connect with those who value exploration and a sense of community, focusing on empowering individuals to embrace their adventurous spirit and connect with local cultures. The essence of Tribal is about rediscovering the fearless and curious mindset, within a supportive environment that feels like family. It's not just a place to work and live; it's a lifestyle where you can thrive and enjoy the journey.
OUTCOME
In revitalising Tribal's brand identity, Minded by BrandWorks infused a tone of warmth and inclusivity, which will be reflected across their social media, website, and future collateral. This approach is anchored by a series of thoughtfully crafted straplines. The brandmark's unique scribble design, inspired by the uninhibited creativity of childhood, symbolises journey, community, and the freedom of self-expression. These scribbles are also integrated as graphic elements across various materials, further establishing a distinct visual identity. The overall design draws on nostalgic elements of home and childhood, and relaxing shades of green to represent growth and community with energising yellow to resonate with a community of like-minded individuals, fostering a sense of belonging and connection within the Tribal tribe.
