The design makes effective use of negative space, allowing the bold and maximalist content to stand out without overwhelming the viewer—this approach mirrors the concept of "controlled chaos" that defines the venue’s atmosphere. Textured graphic effects, such as halftones and graphic marks like tape, along with hand-drawn elements, add a layer of humanity and artistic depth to the brand. These touches ensure that the brand feels dynamic, creative, and full of personality, avoiding any sense of being clinical, dull, or basic. The overall result is a brand identity that feels authentic, engaging, and memorable, perfectly capturing the spirit of Longtime.