Pearl
Chablis & Oyster bar
End to end service for a Bar
Strategy, Branding, Interior, Collateral
Pearl was born out of a love for the dry minerality of Chablis married with the creamy oceanic experience of Oysters.
BRIEF
Our client Jeremy Schick (of Pinchy's lobster and champagne bar just next door) dreamt of a concept wine bar that championed another of his favourite pairings in the heart of Melbourne. The desire was for it to be bright, airy but exude warmth and sophistication, just like the produce.
Our site was previously a retail tenancy on the first floor of Bourke Streets Mid City shopping centre. In order to inject a premium hospitality venue within this context, we needed to approach the functional design like a speakeasy The tight footprint was also a significant challenge as we had an ambitious brief for only 45 square metres.
The tight footprint was also a significant challenge as we had an ambitious brief for only 45 square metres. This was tackled by placing the patrons up against the wine store and making the doors operable above bar height. A sliding fluted glass door allows Pearl to puncture through to Pinchy's which encourages cross-pollination between tenancies. By doing this the space is able to breathe and be more activated whilst creating even more intrigue between the two venues.
SOLUTION
Dry, mineral and light-bodied with a finishes palette that exudes luminescence, Pearl encapsulates the essence of Chablis and Oysters. Minded by BrandWorks curated a speakeasy-style space that was completely shut off from the external surroundings, helping build mystery and intrigue for patrons entering the world of Pearl whilst maintaining control of the interior feel, lighting and mood.
Inspired by the deep greens of the ocean and white luminescence of the Cinque Terre, Pearl challenges the idea of what a speakeasy bar should look like. It is bright and lofty without compromising on the feeling of intimacy.
The base palette features buff beige, bold travertine crazy paving, and rendered surfaces. The focal point is a Jurassic Travertine bar top resembling an oyster's rocky surface. Whether at the bar or by the timber wine display showcasing top Chablis, patrons experience Pearl's unique charm.
