Boccatta
Everyday Italian For Every Day
A Full-Service Branding
Strategy, Branding, Collateral, Graphics Package
BRIEF
Boccata is a vibrant Italian kitchen and wine bar situated within the Novotel and Ibis Styles Development at Melbourne Airport. Designed to offer a sophisticated yet casual dining experience, Boccata celebrates Melbourne's rich Italian heritage through a contemporary lens, blending classic Italian favourites with local ingredients and Victorian wines. BrandWorks was engaged to create a comprehensive branding strategy, concept, and collateral rollout that would resonate with hotel guests, flight crews, and travellers.
APPROACH
BrandWorks adopted a multifaceted approach to develop the Boccata brand, encapsulating the essence of Italian dining through a modern Melbourne perspective. The brand’s name, meaning "mouthful," perfectly encapsulates its focus on delivering flavourful, satisfying dishes.
The branding strategy focused on celebrating Melbourne's Italian culinary heritage while embracing contemporary dining trends. The visual identity featured a warm colour palette, incorporating signature burgundy-red and fresh green tones to create an inviting atmosphere. The typography combined modern sans serif fonts with elegant script elements, reinforcing the brand's contemporary yet approachable vibe.
BrandWorks designed a complete collateral rollout that included placement menus, leather-bound wine lists, coasters, business cards, and greaseproof paper. Each item was crafted to enhance the dining experience and reflect Boccata's commitment to quality and sophistication.
OUTCOME
Since its opening, Boccata has garnered enthusiastic reviews, including a standout features in The Age, and delicious.com.au, highlighting its playful yet elevated approach to Italian cuisine.
Boccata has introduced a much-needed premium dining option at Melbourne Airport, enhancing the culinary landscape for travellers seeking a more high-quality option. With its emphasis on local ingredients and Victorian wines, the restaurant offers an elevated dining experience that reflects Melbourne's vibrant food culture. The comprehensive branding and collateral rollout have not only enhanced the overall guest experience but also established Boccata as a standout destination for discerning diners at the airport.
